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Export and Market Development Hosting of Buyers and Reverse Trade Missions By staging reverse trade missions or by hosting buyers, companies active in a target sector are able to acquire fuller knowledge of markets and the needs of their segment, to improve their networking capacity on their target market, etc.—all at less cost than if they were to travel abroad, and in a relatively short amount of time. Likewise, this type of activity promotes the bundling of products for the same segment, synergy and knowledge-sharing between companies and, finally, deeper grasp among foreign buyers and middlemen of the product and service offering available in the Québec Chaudière-Appalaches Economic ZONE. |
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